When Sourcing Your Advertising Never Follow the Crowd

The news that Unilever had crowdsourced its new Peperami TV advertisement should have sent shivers throughout the advertising world. The idea is that a client can post a brief on an opensource website and wait for the hungry creatives to respond. In the case of Peperami, this was 1800 people. The prize of writing the new commercial went to two advertising creatives, which was reassuring, but the ramifications of this kind of online pitch are worth considering. Whilst it might seem democratic to offer a creative brief to everyone in the world, what it actually means, if carried to its logical conclusion, is that eventually no career creatives will exist. You can't build a career out of odds of one in 1800, so ultimately the only people able to submit creative work are bound to be amateur.

Does all this matter? It does, because as in all things, becoming proficient at something takes time and effort (hence the Peperami brief was won by creative professionals). If no-one is to be paid for this time and effort, the standard will undoubtedly fall. There's an interesting corollary to this scenario in the other 'arts' fields. In music, new bands can now become famous without a label, which is in many ways good. But it will probably be hard for a musician or group to sustain a long-term career because of the sheer volume of new and accessible competition. On the radio recently I heard a Hollywood film director complaining of the same problem after someone who had directed a youtube film had been offered a directing job on a big movie. Already comedians' shelf lives are very short - at least if you've made it big enough in the first instance you can go off and do travel documentaries and endless lookalike comedy panel shows.

In the new world order, many more people will of course get their 15 minutes of creative fame, but what we will miss out on is the development of an artist over a long period. The good news however is that, at least in <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" target="_blank" href="http://www.mhmgrax.com">advertising</a>, creatives are fighting back - on linkedin copywriters and designers have been queueing up to slag off the latest crowdsourcing site, crowdspring.com And whilst we're at it, let's all revile those advertising agencies who have recently had the great idea of running competitions on behalf of their clients to find the next ad in a campaign. Have they got no ideas of their own? Or would they really prefer to drive their clients into the open arms of opensourcing?

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CREATING A LOGO DESIGN THAT WILL WORK FOR YOU

Logo designs are images that represent companies and make them different from others. While making one for your company you have to make sure that it's catchy and will represent your company well. The first thing you need to know is that a logo does not have to mention what your company does. Although this is the most popular trend, you do not have to follow it as there are many successful logos which do not do this but still work for many companies.

If you are not designing the logo for yourself then web design new york studio make sure that the person who is doing it knows exactly what you want so that you are not disappointed with the final product. The logo does not have to have images as you can come up with a short phrase of words that you will use for your logo. If you are a new company you can look at other logos for successful companies so that you can have an idea of what you want. One can also search the web to see examples of logos that have been made before so that they can move forward in the right direction.

One can have many designs to act as backup so that if your first idea does not work out you can have a backup plan and you can have a great logo for your company. The person who is designing the logo for you should be able to come up with new ideas or improvements to make your logo be the best it can. If you are making it for yourself use a pen and paper first before you start using your computer as ideas flow faster and you can come up with a good logo within no time.

If you do not know how long the design will take to be complete, estimate more time for it so that you can have time to come up with something good under the time that it is needed. Don't follow the trends when it comes to logo design as these come and go instead make something unique that will stand out and will last for a long time since this is the name of the company. Do not be in a rush to use color, instead first make the sketches in black and white then after you have come up with the design you want, you can add the color. It is advisable to incorporate the company's colors.

Make the logos as relevant as possible. For instance if you are making logos make them fun and something that the kids will like. But if you are making them for serious professionals loose the fun bit. The logo should be simple, not have too many words or graphics. This is because they are supposed to be recognized easily and one is not supposed to strain to get the message they are sending. The logos should only have one and no more features to remember it with.

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Aquaffect Inc Interactive Agency is a website design company based in New York. The business was set up as a direct result of identifying a niche in the market for interactive websites. The company has a contemporary and fresh approach to website design whilst remaining clien focused and professional. www.Aquaffect.com New York Web Design 347-325-0099 Aim: Aquaffect
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