When Sourcing Your Advertising Never Follow the Crowd
The news that Unilever had crowdsourced its new Peperami TV advertisement should have sent shivers throughout the advertising world. The idea is that a client can post a brief on an opensource website and wait for the hungry creatives to respond. In the case of Peperami, this was 1800 people. The prize of writing the new commercial went to two advertising creatives, which was reassuring, but the ramifications of this kind of online pitch are worth considering. Whilst it might seem democratic to offer a creative brief to everyone in the world, what it actually means, if carried to its logical conclusion, is that eventually no career creatives will exist. You can't build a career out of odds of one in 1800, so ultimately the only people able to submit creative work are bound to be amateur.
Does all this matter? It does, because as in all things, becoming proficient at something takes time and effort (hence the Peperami brief was won by creative professionals). If no-one is to be paid for this time and effort, the standard will undoubtedly fall. There's an interesting corollary to this scenario in the other 'arts' fields. In music, new bands can now become famous without a label, which is in many ways good. But it will probably be hard for a musician or group to sustain a long-term career because of the sheer volume of new and accessible competition. On the radio recently I heard a Hollywood film director complaining of the same problem after someone who had directed a youtube film had been offered a directing job on a big movie. Already comedians' shelf lives are very short - at least if you've made it big enough in the first instance you can go off and do travel documentaries and endless lookalike comedy panel shows.
In the new world order, many more people will of course get their 15 minutes of creative fame, but what we will miss out on is the development of an artist over a long period. The good news however is that, at least in <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);" target="_blank" href="http://www.mhmgrax.com">advertising</a>, creatives are fighting back - on linkedin copywriters and designers have been queueing up to slag off the latest crowdsourcing site, crowdspring.com And whilst we're at it, let's all revile those advertising agencies who have recently had the great idea of running competitions on behalf of their clients to find the next ad in a campaign. Have they got no ideas of their own? Or would they really prefer to drive their clients into the open arms of opensourcing?
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HOW TO BECOME A WEB DESIGNER
Most people have harbored the ambitions of owning their own personal websites and others have as well dreamt of the days their businesses will have websites but their main problem is the fact that they have no idea as to how to go about making the websites. Firstly, you need to be a web designer for you to be able to make a website, lest you want your site to look like a basic template. The first step will involve you learning HTML, which is a simple coding language which helps interpret some complexities involved with web design. You will realize that once you have been able to muster some of the basics, it becomes quite easy to work with and interpret.
Learning of HTML might be achieved from an web design new york online tutoring program, or you might as well opt for a full time course in an off line institution. All the same, you could use some books on the subject and then take yourself through the basics. Note that soon after you have grasped the basic concepts, you will only be required to keep yourself updated on some of the techniques you hope to incorporate which will be aimed at giving your site that unique look. Nevertheless, there are quite numerous online links which will help you come up with any HTML code crucial for your website, but this will only be after you have learnt the basics.
Soon after imparting yourself some knowledge and having come up with a website, you will need to have it on the World Wide Web for everyone to see. To achieve this you will need to upload the files to a web server and this you will be able to achieve soon after signing up with one or many of the great web hosts around. These will give you some of the most simplified guides as to how to quickly have your website running and functioning effectively. Also, the good thing with these is that considering the size of your website, you could choose to pay for services such as bigger file sizes in regard to the content placed.
It is usually said that knowledge is power and therefore you could wish to have some more training on how to improve the feel and look of the web design of your website, which will demand that you take up some lessons on CSS. Note that these are not the type of skills which will necessarily demand that you enroll in some learning institution, considering that they happen to be just an extension of HTML and therefore a simple investment in some of the books with the information would as well help. You could also have the services of an expert, who will be able to take you through the same.
Web scripting will also be an added advantage to your site and this will only require that you use some of the free tools like PHP and Javascript. This is a step forward towards customizing your web page or site in such a way that it will have some uniqueness.
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Aquaffect Inc Interactive Agency is a website design company based in New York. The business was set up as a direct result of identifying a niche in the market for interactive websites. The company has a contemporary and fresh approach to website design whilst remaining clien focused and professional. www.Aquaffect.com New York Web Design 347-325-0099 Aim: Aquaffect
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